About
Specialties:
- agentic AI
- digital transformation
- digital strategy
-…
Contributions
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You're aiming to excel in digital strategy. What skills will set you apart in the future?
The best way to excel in digital strategy is... not to think digital. Today digital is embedded in every aspect of business, therefore when you think digital strategy you should think strategy, period. This not only will have a broader impact on results, but it will also allow you to get out of the "weird nerdy digital guy" character perception in your organisation.
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How can you write email copy that gets opened and clicked?
In email marketing, any one-size-fits-all approach won't work. Expertise can help, but the real silver bullet is testing. In my experience I have seen several times a content that was looking "ugly" had the best click-through rate and conversion when tested against a sleek looking content. Be agnostic and avoid working on tiny details before testing.
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How can you identify and remove friction points in the conversion process?
Optimizing a website design doesn't (only) mean applying the principles of usability, that has been a must for the last 20 years. Today what boosts the most the conversion and its speed is personalization. There are a number of tools that are available on the market to adjust in real time the customer journey based on anonimous first party data - so no need to buy data from third parties or convincing customers to subscribe. In my experience on several industries, personalizing customer journey on the website increases the conversion to lead up to 15%.
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How can you create lead magnets that convert for e-commerce businesses?
First of all, a lead magnet can be significantly different based on the target group: B2B vs. B2C. For B2B, the value proposition that catches the most their attention is content - tools to improve their ability to operate and sell. In this case relevance and consistency are the keys. For B2C, the value proposition is more on giving something "for free" - or better trading attention and data for discounts and loyalty perks. In this case the trade-off between value and time/data is the key.
Activity
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Ci vediamo al #Netcomm Forum il 15 e 16 aprile! Due interventi imperdibili per chi vuole scoprire il futuro del digitale. Stay tuned! #Merkle #dentsu…
Ci vediamo al #Netcomm Forum il 15 e 16 aprile! Due interventi imperdibili per chi vuole scoprire il futuro del digitale. Stay tuned! #Merkle #dentsu…
Liked by Matteo Bianchini
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Yuval Harari avverte: l'AI non è un martello, è una mina antiuomo Ancora una volta Harari fa tremare le gambe con una semplice affermazione:…
Yuval Harari avverte: l'AI non è un martello, è una mina antiuomo Ancora una volta Harari fa tremare le gambe con una semplice affermazione:…
Liked by Matteo Bianchini
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Ci vediamo il 9 Aprile. https://lnkd.in/dacFy9zN Euronics Italia S.p.A. Davide Casaleggio Casaleggio Associati
Ci vediamo il 9 Aprile. https://lnkd.in/dacFy9zN Euronics Italia S.p.A. Davide Casaleggio Casaleggio Associati
Liked by Matteo Bianchini
Experience
Education
Honors & Awards
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Premio freccia d'argento per il Direct Marketing
AssoComunicazione
Winner with the IKEA multichannel digital project
Languages
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English
Full professional proficiency
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Italian
Native or bilingual proficiency
More activity by Matteo
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Just wrapped up a successful New Digital Intelligence Leadership Meeting — a hybrid gathering with part of the team joining us in beautiful Vienna…
Just wrapped up a successful New Digital Intelligence Leadership Meeting — a hybrid gathering with part of the team joining us in beautiful Vienna…
Liked by Matteo Bianchini
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Intelligenza Artificiale al cubo: quando la visione tecnologica si unisce alla competenza corporate e alla passione da startup. Only sky is the limit…
Intelligenza Artificiale al cubo: quando la visione tecnologica si unisce alla competenza corporate e alla passione da startup. Only sky is the limit…
Liked by Matteo Bianchini
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Viviamo in un'epoca in cui i cambiamenti non seguono più traiettorie lineari, ma accelerano con un ritmo esponenziale. Secondo la 28ª Annual…
Viviamo in un'epoca in cui i cambiamenti non seguono più traiettorie lineari, ma accelerano con un ritmo esponenziale. Secondo la 28ª Annual…
Liked by Matteo Bianchini
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#reboot Louis Poulsen har gennemført en større opsigelsesrunde for at eksekvere besparelser, og en af de stillinger der er nedlagt, er min som Head…
#reboot Louis Poulsen har gennemført en større opsigelsesrunde for at eksekvere besparelser, og en af de stillinger der er nedlagt, er min som Head…
Liked by Matteo Bianchini
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In data odierna ho potuto condividere qualche mia riflessione in un articolo di fondo su Il Foglio Quotidiano dedicato alle opportunità legate al…
In data odierna ho potuto condividere qualche mia riflessione in un articolo di fondo su Il Foglio Quotidiano dedicato alle opportunità legate al…
Liked by Matteo Bianchini
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Nuovi dazi USA: ma per l’Europa l’e-commerce sotto gli 800$ è un’occasione da cogliere. Con i nuovi dazi voluti da Trump, tutte le spedizioni dalla…
Nuovi dazi USA: ma per l’Europa l’e-commerce sotto gli 800$ è un’occasione da cogliere. Con i nuovi dazi voluti da Trump, tutte le spedizioni dalla…
Liked by Matteo Bianchini
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🚀 A New Chapter Begins! As of April 1st, I’m excited to take on the role of Group CIO at Fortidia. It’s a new adventure, full of challenges and…
🚀 A New Chapter Begins! As of April 1st, I’m excited to take on the role of Group CIO at Fortidia. It’s a new adventure, full of challenges and…
Liked by Matteo Bianchini
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Evolvere per crescere! Interverrò al Grocery Forum del Retail Institute Italy sul tema "AI, Digital Excellence & Growth Mindset". Un punto mi sta…
Evolvere per crescere! Interverrò al Grocery Forum del Retail Institute Italy sul tema "AI, Digital Excellence & Growth Mindset". Un punto mi sta…
Liked by Matteo Bianchini
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I fully agree even if my experience says that can be more complex than just a wrong way to implement it. In some case Agile really is a game changer…
I fully agree even if my experience says that can be more complex than just a wrong way to implement it. In some case Agile really is a game changer…
Liked by Matteo Bianchini
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Da oggi Aosom Italy è anche su TikTok Shop. Non avete più scuse! https://lnkd.in/dKvRhzG7
Da oggi Aosom Italy è anche su TikTok Shop. Non avete più scuse! https://lnkd.in/dKvRhzG7
Liked by Matteo Bianchini
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